This morning, I went out front to grab the mail. The only thing in there was this week’s Bed Bath & Beyond circular. Seeing as I am still without employment, I took an idle and semi-uninterested glance at the cover. Immediately, I felt shock and disgust course through my system.
Let’s break it down. You’ve got three pictures of beautifully plated and prepared foods in chafing dishes and on a tiered dessert plate: turkey breast with sparingly drizzled gravy and whole cranberries, meatballs (or stuffing? It’s hard to tell), asparagus and carrots (one with a small amount of cheese and onions, the other with onions and…squash rind or something), and finally, mini cheesecakes, some kind of chocolate cream poof, and petits fours. These three panels each read “yumm,” each panel with one more “m” in the word than the last. The fourth panel is a pair of women’s feet on a digital scale, which reads “UH-OH.” The added text reads “…YIKES!”
Perhaps you can see where I’m going with this? First, of COURSE it will be a woman on the scale. On occasion I will see males used in weight-related jokes or schemes, but nine times out of ten, it’s a woman. Let’s rewind a second and look at most of the food. Lean turkey (breast). Carrots. Cranberries, Asparagus. This is healthy food. Yes, there is some cheese and gravy present, but the amount shown wouldn’t even reach the bottom of the chafing dish. Yes, I think we can all agree that there’s nothing reduced-calorie about the desserts, but they are also seemingly small in size. Even having one of each variety is not going to result in a catastrophic weight gain. And even if you do gain five pounds, is “YIKES” appropriate? Seriously? Your world is not going to crumble.
This circular’s cover reminds me of magazines like Woman’s Day: a picture of a beautiful cake on the front, with the headline, “LOSE 23 POUNDS WITH POWER WALKING!” Translation: make a cake for your family while you eat celery and work out every day. Or the Special K ad where a mother and child are icing a cake. The mother goes to lick some cake batter from her finger, and then a voice comes on: “you’re about to undo your whole day.” With a lick of cake batter, really? Oh yes, puffed rice flakes with tiny bricks of vegetable oil and chocolate flavoring is really on par with cake batter. That’ll DEFINITELY get rid of your craving.
It’s sickening how often women around food is correlated with some kind of lack of control. Women are bad drivers, women are too emotional, women can’t have a normal relationship with food. NATURALLY, if a woman is around a dessert plate, she will eat ALL of the items, resulting in a weight gain (shown on her shiny new digital scale) that will surely end her life. The reality is that a plate of the food shown on this circular would not greatly affect one’s weight. And then, at the notion it MIGHT cause one’s weight to increase, negative imagery is used. ‘Cuz, y’know, God forbid. You might get the Diabeetus.